The Present Finder

1. The Challenge

The Present Finder is an independent gift retailer. They came to us with a brief to drive organic traffic improvement. At the time, the brand was struggling to retain their rankings in a competitive market dominated by larger brands.

What we realised:

• Affiliates were a hugely effective channel for traffic but not very profitable.
• We could forecast demand for gifts by looking at viral search trends.
• Many bestsellers were prosecco themed gifts - newly trended on social media.

2. Our Strategy

To tap into this opportunity, we focussed on Digital PR. We realised that an existing product - The Giant Champagne Flute - could be rebranded for Prosecco and promoted on social media. Here is what we did:

• Organised a photoshoot to create high quality creative assets
• Seeded the campaign via affiliates then promoted the engagement to journalists.
• Capitalised on the viral exposure to secure high authority backlinks.

The inital campaign ran with a target of selling 500 units at a CPA of £5.00.

3. The Results

The campaign delivered international press exposure for The Present Finder outside of key season.

Within just one week, we secured coverage in Ladbible, Insider, Cosmopolitan, Mail Online, the Metro and the Evening Standard and generated 179 editorial backlinks back to The Present Finder, boosting our organic rankings and traffic just in time for Q4.

We had brilliant success with the Giant Prosecco Glass which was really pleasing to see. There is no doubt it set us up for success that Christmas season - Mark Ashley Milller, Founder

The campaign also paid for itself, with close to 2,000 units sold directly as a result of the exposure.