PT Pods

1. The Challenge

PT Pods are building a network of fully equipped private gyms with 24/7 on demand avaialability. They came to us with a brief to test their go to market strategy and establish market share, having just secured investment to expand their network across the UK.

Some key challenges:

• Developing an ultra-local marketing strategy to reach both fitness enthusiasts and personal trainers.
• Establishing a suitable CPA for app subscriptions.
• Delivering a PR strategy that supports the growth of the brand.

2. Our Strategy

To address these challenges, we began with an in-depth audit of the business looking at product-market fit and competitor insights.

Here's what we did:

• Analysed the growth blueprint of fitness brands including Peloton, FiiT, Strava and Lululemon
• Developed a unique Go To Market strategy based on audience insights from Google and META data.
• Achieved local SEO visibilbiity by implementing location-specific optimisations.

The inital campaign focussed on four sites in the Greater London market.

3. The Results

We presented our growth blueprint at a key moment, with PT pods expanding rapidly in the London market.

Based on the data we put together, the business has developed a core audience of fitness enthusiasts and personal trainers dedicated to each of the launch locations. PT Pods have also successfully diversified into the B2B market, attracting a number of corporate sponsors interested to provide memberships for their employees.

Combined with targeted OOH advertising, PT Pods have successfully launched in a number of locations.

The vision is to have PT Pods dotted all over the globe, so that users are never far away from their local Pod. Whether they are working from home, working at the office, or on a business trip, their local gym will always be accessible. – Mike Mair, Founder PT Pod

As a result of this activity, PT Pods continues to expand in the UK Marketplace.

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