Tentbox

1. The Challenge

Tentbox are on a mission to bring instant adventure to the masses. As as leading manufacturer of durable, trusted roof tents, they came to us with a brief to improve their organic search performance and drive brand awareness in the London / South East region.

Some key questions:

• How many consumers search for Roof Tents in the UK?
• What are key channels that drive brand awareness and purchase? 
• What are the most cost effective sales channels?
  

2. Our Strategy

We began with an in-depth audit of Tentbox combining data from Google, Meta, TikTok and SEO insights to quantify the size of the market. Here's what we did:

• Conducted keyword research to identify over 2,000 search queries related to the core concept of 'roof tents'
• Advised on content strategy (SEO) and adopted a creative approach to social media promotion.
• A/B tested ad creatives based on the Problem-Solution framework favoured by D2C brands.

The inital campaign ran with a ROAS target of 4.5 to ensure profitability.

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3. The Results

Within just 35 days, our campaigns reached over 120,000 prospective customers and delivered hundreds of incremental sales.

As a result of continued paid media investment, Tentbox are now an established market leader in their niche.